WhatsApp CRM alternatives: comparisons made in Brazil
For each tool, we compare CRPRO and four other options on the market: price, features and who each one is for, with the source and the date checked.
Alternatives to sales CRMs
Alternatives to Kommo
USA / International (ex-amoCRM)
Sales CRM with messaging channels, automation and AI depending on the plan. Pricing is per user; check regional pricing, channels and credits when comparing team costs.
Alternatives to SocialHub
Brazil
Brazilian CRM built around WhatsApp from the start, combining a kanban pipeline, chatbot and native integrations with the local stack (Bling, Tiny, Asaas, PagBank, Nuvemshop, Hotmart), from R$ 99/month (flow-based chatbot, no AI at that price — AI starts on the Plus plan, R$ 199). Very strong content presence in niche search results.
Alternatives to Ollow (ex-Moskit CRM)
Brazil (rebrand of Moskit CRM)
Sales CRM built inside WhatsApp: it carries the deal from the ad click to the close in the conversation, with a pipeline, Click-to-WhatsApp campaigns attributed all the way to the sale, and AI that fills in CRM fields on its own. It is the rebrand of Moskit CRM — moskitcrm.com now 301s to ollow.com.br. Billed per account rather than per seat, with a floor of R$ 1,199/month.
Alternatives to PipeRun
Brazil (Porto Alegre, RS)
B2B sales CRM covering the whole commercial cycle: it captures and routes the lead, runs the follow-up cadence, builds the quote with a catalogue and pricing rules, collects an electronic signature and closes with forecasting and commissions. WhatsApp on the official API lives in a separate module, CXM de Atendimento, with its own price list.
Alternatives to Agendor
Brazil
Consultative B2B sales CRM: it organizes the account base, offers multiple customizable pipelines, tasks and reports from pre-sales to post-sales, plus a field app that logs visits by geolocation. It has a permanently free plan for up to 3 users — and WhatsApp sits outside the CRM, in a separately billed product, Agendor Chat.
Alternatives to Ploomes
Brazil (São Paulo, SP; Sankhya has been majority shareholder since 2022)
B2B sales CRM for complex deals: pipeline, account base, quotes, contracts and CPQ with pricing formulas and tax calculation, tightly coupled to Brazilian ERPs. The core costs R$ 85 per user and almost all of the muscle — workflow, quotes, CPQ, analytics and AI — is a separately priced module, quoted on request. WhatsApp is not a native channel.
Alternatives to HelenaCRM
Brazil (Asaas ecosystem)
CRM and customer-service hub for WhatsApp, Instagram and Messenger, sold mainly as a white-label platform for resellers and agencies. Since 2026 it has been part of the Asaas ecosystem. Pricing comes from the sales team.
Alternatives to Clint
Brazil (Florianópolis)
Sales CRM with AI agents, a WhatsApp and Instagram inbox, campaigns and calls. Billed per user, with a minimum number of users per plan, and the official WhatsApp API starts on the middle plan.
Alternatives to customer-service platforms
Alternatives to UnderChat
Brazil
WhatsApp inbox with queues, departments and automation. Cost depends on connections, agents and plan features.
Alternatives to Whaticket
Internacional
Messaging and automation platform. This comparison covers the whaticket.com service, with subscriptions configured by users and numbers; it does not represent every reseller using the name.
Alternatives to RD Station Conversas
Brazil (RD Station / TOTVS)
Brazilian product from RD Station, integrated with the RD Marketing/CRM ecosystem and billed per user (from R$ 59.40/month/user). It makes sense if you already run the RD stack; the cost scales with every person you add.
Alternatives to Octadesk
Brazil
Brazilian platform focused on omnichannel support (WhatsApp + web chat + email + Instagram). Strong on customer service, weaker on the sales pipeline.
Alternatives to Zenvia Customer Cloud (ex-Conversion)
Brazil (Zenvia)
Customer-experience suite covering attract, convert, serve and nurture in a single panel, with a generative-AI chatbot, automatic lead routing and WhatsApp, SMS, email, RCS and voice channels. It is the product that succeeded Sirena and later Zenvia Conversion. The software plan is billed by user tier and interaction quota; the channel bundle is charged separately.
Alternatives to Respond.io
Singapore / International
Global customer-conversation management platform. Strong on multi-channel and automation, aimed at mid-market and up. Priced in USD.
Alternatives to SleekFlow
Hong Kong / International
Asian social-commerce and omnichannel platform. Strong in e-commerce with integrated payments; limited presence in Brazil.
Alternatives to Total Chat
Brazil
Brazilian WhatsApp and shared-inbox platform. Smaller brand, aimed at small businesses, mid-range feature set.
Alternatives to Digisac
Brasil
Multichannel messaging platform with chatbot, sales pipeline and AI tools. The website directs buyers to a quote based on their operation.
Alternatives to Umbler Talk
Brazil (Umbler)
Turns the company WhatsApp into a team operation: a shared inbox on the same number, routing across people and departments, a visual CRM pipeline already on the entry plan, chatbot and AI agents, and official-API campaigns from the middle plan up. Billed per agent, with a two-agent minimum, and there is no monthly cycle — the shortest is quarterly.
Alternatives to Huggy
Brazil
Digital customer-service platform with WhatsApp through the official API, Instagram, website chat and other channels. It has a free plan, and the paid plans charge per user connected at the same time.
Alternatives to Poli Digital
Brazil
Customer-service and sales platform for WhatsApp and Instagram, with a kanban pipeline, bulk messaging and AI. Plans come with user and credit quotas, on a 12-month contract.
Alternatives to Lais IA
Brazil
AI platform from Lastro built for real estate agencies. It serves leads and tenants on WhatsApp, receives contacts from listing portals and ads, and does not publish prices.
Alternatives to chatbot tools
Alternatives to Blip (ex-Take Blip)
Brazil
Brazilian chatbot and conversational-AI platform. Strong at building complex enterprise bots; less focused on consultative sales CRM.
Alternatives to BotConversa
Brazil
Automation platform with official API, AI and Kanban in Pro; features depend on the plan.
Alternatives to ChatGuru
Brasil
WhatsApp automation and team messaging platform. Current plans are Essencial, Performance and Profissional, with a quote for the operation.
Alternatives to ManyChat
USA
Global marketing-automation platform for Messenger, Instagram and WhatsApp. Strong on funnel automation; CRM and kanban are nearly absent.
Alternatives to SmBot
Brazil
Brazilian WhatsApp chatbot and shared-inbox platform. Known among smaller businesses and agencies; mid-range feature set.