CRPRO plans: Start, Growth and Scale
Start to organize your company WhatsApp, Growth to sell more and keep sales from slipping away, Scale to answer at any hour, without hiring. For operations with 4 or more numbers, Enterprise is on demand.
Organize your WhatsApp, sell more or answer at any hour.
Start
To organize your company's WhatsApp.
$240.00 billed per year · or $24.00 on the monthly plan
1 number · 2 users · ∞ pipelines
To get organized:
Growth
To sell more and keep sales from slipping away.
$590.00 billed per year · or $59.00 on the monthly plan
2 numbers · ∞ users · 1 Instagram
Everything in Start, plus:
Scale
To answer at any hour, without hiring.
$1,090.00 billed per year · or $109.00 on the monthly plan
3 numbers · 1 AI agent · 500 conversations/month
Everything in Growth, plus:
Compare all features
| Feature | Start | Growth | Scale |
|---|---|---|---|
| Inbox | |||
| Shared inbox with history per contact | |||
| Automatic conversation routing | |||
| Quick replies and automatic messages | |||
| Business hours and away message | |||
| Sales pipeline | |||
| Unlimited pipelines and stages, with deal value | |||
| Alert when a deal stalls past the stage deadline | |||
| Forms and Google Sheets that create the contact and the deal | |||
| Product catalog to send in the chat | |||
| Automation | |||
| Flows triggered by stage, tag and source | |||
| Bulk campaigns with approved templates | |||
| Recovery of stalled conversations | |||
| Management | |||
| Reports on service, pipeline and won revenue | |||
| Roles, permissions and visibility per user | |||
| CRPRO calendar linked to the contact | |||
| Mobile app with real-time notifications | |||
| To sell more | |||
| Recurring campaigns to win back people who went quiet | |||
| Saved segments to use again | |||
| Meta ad leads landing in the pipeline | |||
| More channels | |||
| Instagram Direct in the same inbox as WhatsApp | |||
| Company email in the same inbox | |||
| Sequences and automation with an email step | |||
| Store and payments | |||
| Nuvemshop: store customers and orders in the CRM | |||
| Yampi: orders and abandoned carts in the pipeline | |||
| Asaas: payment links, charges and subscriptions | |||
| Calendar and tools | |||
| Google Calendar: booked meetings land in your calendar | |||
| Google Drive | |||
| Trello: deal tasks become cards on your board | |||
| Pluga: connects CRPRO to other apps without code | |||
| For developers | |||
| CRPRO API with your own key | |||
| Outbound webhooks to your system | |||
| MCP token to plug external AI into the CRM | |||
| The sales agent | |||
| Answers, qualifies and follows up on its own | |||
| Moves the deal through the pipeline | |||
| Books appointments on the calendar | |||
| Sends catalog and payment link | |||
| Cris Copilot | |||
| Sets up your account: pipelines, automations and the agent | |||
| Analyzes pipelines and conversations and suggests replies | |||
| Looks after the account day to day | |||
| AI that helps | |||
| Pipeline that moves on its own | |||
| Reply suggestions and campaign copy | |||
| Daily reading and why deals were lost or stalled | |||
| App AI: suggestions, summaries and voice notes | |||
| More room | |||
| 2 Instagram accounts, with the AI answering Direct | |||
| Unlimited conversations with your own AI key | |||
| Individual help included on the annual plan | |||
Need one more number?
Start does not add extra numbers. For +$29.17/month, $0.97 per day, Growth comes with 2 numbers, recurring campaigns, Instagram and email in the same inbox, and your ad leads landing in the pipeline.
Enterprise
For operations with 4 or more numbers.
One agent per line, a dedicated CRM analyst, guided onboarding and migration.
All plans: 7 days free, no card. Individual help is arranged with the team.
When the trial ends, Stripe issues the invoice for the plan you picked; nothing is debited without a payment method of yours.
Plan comparison
Prices in the currency of your region. Compare team capacity here; the currency table below lists the amounts in BRL and USD.
| Feature | Start | Growth | Scale |
|---|---|---|---|
| Monthly | $24.00 | $59.00 | $109.00 |
| Annual (monthly equivalent) | $20.00 | $49.17 | $90.83 |
| Billed annually | $240.00 — saves $48.00 | $590.00 — saves $118.00 | $1,090.00 — saves $218.00 |
| Users | Up to 2 | Unlimited | Unlimited |
| Included WhatsApp numbers | 1 | 2 | 3 |
| Extra number | — | Sold separately | Sold separately |
| Pipelines (kanban) | Unlimited | Unlimited | Unlimited |
| Contacts | Unlimited | 10,000 | Unlimited |
| Keeps your current number | ✓ | ✓ | ✓ |
| Official WhatsApp for business | ✓ | ✓ | ✓ |
| Channels | WhatsApp only | + 1 Instagram + email | + 2 Instagram + email |
| Automations | ✓ | ✓ | ✓ |
| Bulk campaigns | ✓ | ✓ | ✓ |
| Recurring campaigns and saved segments | — | ✓ | ✓ |
| Advanced funnels (email) | — | ✓ | ✓ |
| Integrations (Meta leads, Nuvemshop, Yampi, Asaas, Google Calendar, Google Drive, Trello, Pluga) | — | ✓ | ✓ |
| API, webhooks and MCP | — | ✓ | ✓ |
| Reports and analytics | ✓ | ✓ | ✓ |
| AI agent | — | — | 1, with up to 500 conversations/month |
| Your own AI key (unlimited conversations) | — | — | ✓ |
| Cris Copilot and AI that helps | — | — | ✓ |
| Individual help | — | — | Annual only |
| Human support in Brazil | Under 4h | Under 4h | Under 4h |
- Monthly
- Start$24.00
- Growth$59.00
- Scale$109.00
- Annual (monthly equivalent)
- Start$20.00
- Growth$49.17
- Scale$90.83
- Billed annually
- Start$240.00 — saves $48.00
- Growth$590.00 — saves $118.00
- Scale$1,090.00 — saves $218.00
- Users
- StartUp to 2
- GrowthUnlimited
- ScaleUnlimited
- Included WhatsApp numbers
- Start1
- Growth2
- Scale3
- Extra number
- Start—
- GrowthSold separately
- ScaleSold separately
- Pipelines (kanban)
- StartUnlimited
- GrowthUnlimited
- ScaleUnlimited
- Contacts
- StartUnlimited
- Growth10,000
- ScaleUnlimited
- Keeps your current number
- Start✓
- Growth✓
- Scale✓
- Official WhatsApp for business
- Start✓
- Growth✓
- Scale✓
- Channels
- StartWhatsApp only
- Growth+ 1 Instagram + email
- Scale+ 2 Instagram + email
- Automations
- Start✓
- Growth✓
- Scale✓
- Bulk campaigns
- Start✓
- Growth✓
- Scale✓
- Recurring campaigns and saved segments
- Start—
- Growth✓
- Scale✓
- Advanced funnels (email)
- Start—
- Growth✓
- Scale✓
- Integrations (Meta leads, Nuvemshop, Yampi, Asaas, Google Calendar, Google Drive, Trello, Pluga)
- Start—
- Growth✓
- Scale✓
- API, webhooks and MCP
- Start—
- Growth✓
- Scale✓
- Reports and analytics
- Start✓
- Growth✓
- Scale✓
- AI agent
- Start—
- Growth—
- Scale1, with up to 500 conversations/month
- Your own AI key (unlimited conversations)
- Start—
- Growth—
- Scale✓
- Cris Copilot and AI that helps
- Start—
- Growth—
- Scale✓
- Individual help
- Start—
- Growth—
- ScaleAnnual only
- Human support in Brazil
- StartUnder 4h
- GrowthUnder 4h
- ScaleUnder 4h
What usually hides the final bill
- 1
Competitors charge the plan plus the Meta conversation cost separately, with no transparency.
- 2
Per-agent pricing pushes the bill up every time the team grows.
- 3
AI is usually a paid add-on sold separately. On Scale it is part of the plan.
- 4
Integrations such as Asaas, Nuvemshop and Yampi are unlocked only on the most expensive plan at many CRMs. Here they already come with Growth; only Start is left out.
How CRPRO prices it
Fixed plan plus a transparent Meta cost
The CRPRO subscription covers the software; Meta bills messages separately, per delivered message, by category and recipient country. Since October 1, 2026, a reply without a template inside the 24-hour customer service window (a service message) gets 1,000 free messages a month on each business phone number; from the 1,001st on it is charged, with no volume discount. Utility templates sent inside the window are charged too. Conversations opened by a click-to-WhatsApp ad still get 72 free hours. Source: Meta's developer pricing page, checked in October 2026.
Unlimited users on Growth and Scale
On Growth and Scale, adding people does not change the invoice: there is no per-agent fee. Start has up to 2 users and 1 number, with no extra numbers; past that, the path is moving up a plan. Growth includes up to 10,000 contacts; Start and Scale have unlimited contacts.
AI is one of the axes, not the only one
All AI is part of Scale only: 1 AI agent, with up to 500 conversations a month handled by it (unlimited with your company AI key), Cris Copilot, which sets up your account, and the AI that helps day to day. Start and Growth have no AI.
Three plans, one ladder — not a forced upsell
Start includes 1 official WhatsApp number and up to 2 users. Growth includes 2 numbers, Instagram, email, recurring campaigns and integrations. Scale includes 3 numbers, 2 Instagram accounts and the AI agent. Enterprise, on demand, is for 4 or more numbers.
Prices by currency
Compare the published subscription amounts in BRL and USD. Annual amounts are the full yearly payment. The checkout confirms the currency and terms available for your account; messaging and additional services are separate.
| Plan | Currency | Monthly payment | Full annual payment |
|---|---|---|---|
| Start | BRL | R$99.00 | R$990.00 |
| Start | USD | $24.00 | $240.00 |
| Growth | BRL | R$249.90 | R$2,499.00 |
| Growth | USD | $59.00 | $590.00 |
| Scale | BRL | R$499.90 | R$4,999.00 |
| Scale | USD | $109.00 | $1,090.00 |
Keep exploring
Frequently asked questions
- What is the difference between the plan cost and the Meta cost?
- The CRPRO subscription covers the software; Meta bills messages separately, per delivered message, by category and recipient country. Since October 1, 2026, a reply without a template inside the 24-hour customer service window (a service message) gets 1,000 free messages a month on each business phone number; from the 1,001st on it is charged, with no volume discount. Utility templates sent inside the window are charged too. Conversations opened by a click-to-WhatsApp ad still get 72 free hours. Source: Meta's developer pricing page, checked in October 2026.
- What is the difference between the three plans?
- Start ($24.00/month) organizes your company WhatsApp: 1 number, no extra numbers, up to 2 users, unlimited pipelines, a calendar linked to the contact and bulk campaigns, with no Instagram, email, integrations, API or AI. Growth ($59.00/month) goes up to 2 numbers and unlimited users and adds Instagram, email, recurring campaigns, saved segments, Meta ad leads, Nuvemshop, Yampi, Asaas, Google Calendar, Google Drive, Trello, Pluga, API, webhooks and MCP. Scale ($109.00/month) has all of that, goes to 3 numbers and 2 Instagram accounts, and adds 1 AI agent, with up to 500 conversations a month, Cris Copilot and all the AI that helps. Growth includes up to 10,000 contacts; Start and Scale have unlimited contacts.
- Does the Start plan include integrations?
- No. Integrations (Nuvemshop, Yampi, Asaas, Google Calendar, Trello, Pluga, API and webhooks) start on Growth. Start brings WhatsApp, the pipeline, automations, campaigns, forms and Google Sheets as a lead source.
- Is there a free trial? Do I need a card?
- It is 7 days free and we do not ask for a card to start. When the trial ends, Stripe issues the invoice for the plan you picked, and nothing is debited without a payment method of yours.
- Is the annual plan worth it?
- The annual cycle costs $240.00 on Start, $590.00 on Growth or $1,090.00 on Scale, charged at once. Against twelve monthly payments, the saving is $48.00, $118.00 and $218.00 respectively: two free months on any of the three. On Scale, the annual plan also includes individual help.
- Can I invite more people on the Start plan?
- Up to 2 users. For more people, the path is Growth or Scale, with unlimited users and no charge per person. WhatsApp numbers count too: 1 on Start, 2 on Growth, 3 on Scale, and Start cannot add extra numbers.
- Can I use my own AI key?
- You can, on Scale. The plan includes up to 500 conversations a month handled by the agent; with your company's own key from OpenAI, Anthropic (Claude) or Google (Gemini), conversations are unlimited and consumption is billed directly by the provider.
- What about the Enterprise plan?
- It is on demand, for operations with 4 or more numbers: one agent per line, a dedicated CRM analyst, guided onboarding and migration. Talk to the team.
Start with 7 days free
No credit card. No lock-in contract. Cancel anytime.