Options comparison · 2026

Alternatives to Bitrix24

Five CRM and WhatsApp support options to assess in 2026. Compare features, subscription terms and fit for your team’s workflow.

The alternatives to Bitrix24 we compare on this page are CRPRO, Ollow (ex-Moskit CRM), Umbler Talk, Zenvia Customer Cloud (ex-Conversion), and Respond.io.

  • CRPRO — for teams that sell on WhatsApp and want the conversation and the deal on the same kanban pipeline, with unlimited users from Growth up.
  • Ollow (ex-Moskit CRM) — best for: A sales operation that has already validated WhatsApp as its main channel, has a deal size that supports a fixed R$ 1.199+/month, and wants the pipeline, AI and campaign attribution in one place. A team growing in headcount benefits from per-account pricing.
  • Umbler Talk — best for: A company that supports and sells on the same WhatsApp and wants both in one tool, with a team of 3 or more agents, tolerance for a quarterly or annual cycle, and AI and a pipeline without buying an add-on.
  • Zenvia Customer Cloud (ex-Conversion) — best for: An operation that needs several channels on one contract (WhatsApp, SMS, email, RCS and voice) and handles the whole CX cycle, from acquisition to post-sale, inside a single vendor.
  • Respond.io — best for: Global mid-market and larger companies that need multiple channels and complex workflows.

Why people look for an alternative to Bitrix24

Corporate suite bundling sales CRM, tasks and projects, a site and store builder, HR and automation into a single subscription. On the sales side it has leads, deals, pipelines, sales automation, invoicing and quoting, plus a native WhatsApp channel through the Meta Cloud API. It bills per company, with a user cap per plan, instead of per seat.

  • ▸It is not a WhatsApp CRM: it is a suite where WhatsApp is one channel among telephony, email, Instagram and chat — the product was not designed around the conversation
  • ▸The breadth charges in adoption: its own pricing page routes you to certified partners selling consulting, training and rollout
  • ▸The sales AI ("AI-powered sales") only appears on Professional, at R$ 1.119/month on the annual cycle
  • ▸WhatsApp marketing only from Standard: Basic has a sales pipeline but no WhatsApp campaign

What Bitrix24 delivers today

Point-by-point check of what the product actually has. Verified on 2026-08-30.

Official Meta WhatsApp Business API
Yes
Simultaneous multi-agent support
Yes
Kanban pipeline
Yes
AI included in the plan
Yes
Trial with no credit card required
Yes
Dedicated Portuguese-market support with SLA
Yes
Asaas and Nuvemshop native; Bling via n8n
No
Bulk campaigns
Yes

When Bitrix24 is not the best fit

A small sales team selling on WhatsApp that wants to be running the same day: here WhatsApp is a peripheral channel, the sales AI only exists from Professional up, and rollout usually goes through a certified partner.

Five options to assess

CRPRO editorial selection; the order is not an independent ranking.

1

CRPRO

Recommended

Sales CRM for WhatsApp: the pipeline and the conversation in one product, with AI that qualifies and moves the deal.

from R$ 99/mo
1 WhatsApp number, up to 2 users, no AI · 7-day free trial
  • Official Meta WhatsApp Business API
  • Team inbox and kanban on all three plans
  • AI agent on the Scale plan
  • Support in Portuguese
  • Native Asaas and Bling via n8n from the Growth plan
  • 7-day trial, no credit card
Try CRPRO freeSee CRPRO plans →
2

Ollow (ex-Moskit CRM)

Brazil (rebrand of Moskit CRM)

Sales CRM built inside WhatsApp: it carries the deal from the ad click to the close in the conversation, with a pipeline, Click-to-WhatsApp campaigns attributed all the way to the sale, and AI that fills in CRM fields on its own. It is the rebrand of Moskit CRM — moskitcrm.com now 301s to ollow.com.br. Billed per account rather than per seat, with a floor of R$ 1,199/month.

R$ 1199,00/mo

Best for: A sales operation that has already validated WhatsApp as its main channel, has a deal size that supports a fixed R$ 1.199+/month, and wants the pipeline, AI and campaign attribution in one place. A team growing in headcount benefits from per-account pricing.

See alternatives to Ollow (ex-Moskit CRM) →
3

Umbler Talk

Brazil (Umbler)

Turns the company WhatsApp into a team operation: a shared inbox on the same number, routing across people and departments, a visual CRM pipeline already on the entry plan, chatbot and AI agents, and official-API campaigns from the middle plan up. Billed per agent, with a two-agent minimum, and there is no monthly cycle — the shortest is quarterly.

R$ 124,88/mo

Best for: A company that supports and sells on the same WhatsApp and wants both in one tool, with a team of 3 or more agents, tolerance for a quarterly or annual cycle, and AI and a pipeline without buying an add-on.

See alternatives to Umbler Talk →
4

Zenvia Customer Cloud (ex-Conversion)

Brazil (Zenvia)

Customer-experience suite covering attract, convert, serve and nurture in a single panel, with a generative-AI chatbot, automatic lead routing and WhatsApp, SMS, email, RCS and voice channels. It is the product that succeeded Sirena and later Zenvia Conversion. The software plan is billed by user tier and interaction quota; the channel bundle is charged separately.

R$ 0,00/mo

Best for: An operation that needs several channels on one contract (WhatsApp, SMS, email, RCS and voice) and handles the whole CX cycle, from acquisition to post-sale, inside a single vendor.

See alternatives to Zenvia Customer Cloud (ex-Conversion) →
5

Respond.io

Singapore / International

Global customer-conversation management platform. Strong on multi-channel and automation, aimed at mid-market and up. Priced in USD.

R$ 406,00/mo
Billed in USD

Best for: Global mid-market and larger companies that need multiple channels and complex workflows.

See alternatives to Respond.io →

How much Bitrix24 costs

Public pricing for Bitrix24 plans, with CRPRO in the same table so you can compare without opening ten tabs.

How much Bitrix24 costs
PlanPriceSeatsIncludes
Bitrix24 FreeR$ 0,00/mo2 seatsBasic CRM (deals and contacts) · Tasks with Kanban and Gantt · 5 GB of storage
Bitrix24 BasicR$ 399,00/mo5 seatsR$ 279/month on annual billing · Priced per company, not per user · Sales pipelines and recurring deals
Bitrix24 StandardR$ 799,00/mo50 seatsR$ 559/month on annual billing · Sales automation and unlimited leads · WhatsApp marketing
CRPRO · StartR$ 99,00/moUp to 2 users1 WhatsApp number · No AI agent included
CRPRO · GrowthR$ 249,90/moUnlimited users2 WhatsApp numbers · No AI agent included
CRPRO · ScaleR$ 499,90/moUnlimited users3 WhatsApp numbers · Includes an AI agent

Bitrix24 pricing verified on 2026-08-30. Competitor pricing changes without notice — confirm on the official site before deciding.

When not to choose CRPRO

CRPRO is built for selling on WhatsApp. It is not the best choice when:

  • you need voice calls, RCS, Telegram or Messenger on the same contract: CRPRO is built around WhatsApp, with Instagram Direct and email;
  • you require a native iPhone app from the App Store: CRPRO runs in the browser and can be installed as an app (PWA);
  • your team only answers messages, with no sales pipeline or deal tracking: a simpler customer-service tool may be enough.

Frequently asked questions

What is the best alternative to Bitrix24?▾
For teams that sell on WhatsApp and want the pipeline and the conversation in the same product, CRPRO is the alternative that brings both together, with unlimited users from Growth up. The other options on this page serve different profiles, and the "Best for" line of each one sums up who it is for.
How much does Bitrix24 cost?▾
The "How much Bitrix24 costs" table on this page lists the public Bitrix24 plans, with the official source and the date checked, and puts CRPRO in the same table. Competitor prices change without notice: confirm on the vendor's site before deciding.
Is CRPRO a good alternative to Bitrix24?▾
Yes, for businesses that sell on WhatsApp and want every conversation tied to a deal on a kanban pipeline. Bitrix24 is a suite: CRM, projects, website, HR and time tracking on one subscription, with WhatsApp as one more channel. CRPRO does one thing — selling on WhatsApp — and that is what changes a rep’s day. A new contact becomes a deal on the pipeline through a database trigger, the card carries a value in reais per stage and milestones for qualified, proposal, won and lost, the system flags when the deal passes the stage deadline, and the dashboard closes the month with won revenue, average deal size and conversion rate. The AI that qualifies the lead, moves the deal and runs the follow-up costs R$ 499,90 with 3 numbers, and the entry plan is Start. On Bitrix24 the sales AI starts at Professional. In exchange, CRPRO has no tasks and projects, no website, no electronic signature and no HR.
Can I switch from Bitrix24 to CRPRO without changing my number?▾
Yes. CRPRO connects the WhatsApp number you already use through a guided flow and imports contacts from a spreadsheet (CSV). Bitrix24's history, templates and automations do not come over automatically: confirm with the vendor what can be exported before ending the contract.
How long does migrating from Bitrix24 to CRPRO take?▾
In CRPRO, connecting the number and importing contacts is done in the dashboard itself, with a guided flow, and fits within the 7-day free trial. The total time depends on what needs to come out of Bitrix24: exporting history, templates and automations depends on the vendor.
When is it worth staying with Bitrix24?▾
When your operation looks like this: A company that wants a single suite for CRM, projects, HR and website at a fixed price per company, and whose team is large enough that per-company pricing beats any per-seat tool. In that case, compare carefully before migrating.
Do CRPRO and Bitrix24 have a free trial?▾
Yes, both. CRPRO has a 7-day trial with no credit card, and Bitrix24 also offers a no-card trial: you can test both side by side before deciding.

Compare using your team’s workflow

Try CRPRO for 7 days without a card and compare support workflows with Bitrix24. Check plan terms before subscribing.

No-card trial · Support in Portuguese