CRPRO Blog

Insights to sell more on WhatsApp

Guides, product updates, and practical tips for sales and support teams.

Year-end

Get your year-end campaigns ready

The dates that sell the most at the end of the year need weeks of preparation: timelines, promotion ideas and ready-to-send messages for your customers.

CRPRO

WhatsApp Business banned: why it happens and how to recover

The official API doesn't eliminate ban risk — it changes how much of it you can see before it happens. See the four places a WhatsApp Business ban can strike, what the quality rating and account_update webhook actually show, and the exact recovery steps for the app and for the official API.

CRPRO

WhatsApp collection cadences: the part that got expensive in October isn't the reminder itself

A WhatsApp collection cadence has two halves, and only one usually makes it into the spreadsheet: the reminder template, already priced, and the reply thread it opens, free until September 30 and charged since October 1, 2026. See the real math on a 5-touch cadence, which touch actually pays off, and why a discount inside a reminder multiplies the cost by nine.

CRPRO

How much the official WhatsApp API costs in 2026: the per-message math

Marketing runs around R$0.32 per message and utility or authentication around R$0.035, in Brazil as of August 2026 — support was free until September 30 and has been charged per message since October 1. See real-world monthly cost scenarios, the AI agent's separate cost line, and what changed with October's charge.

CRPRO

When not to migrate to the official WhatsApp API

The official API isn't the right call for everyone. See the four cases where it doesn't pay off, what changed on October 1, 2026 for support-heavy operations, the real difference in risk between QR code and the official API, and the five numbers to gather before deciding.