Annual test recall
Hi {{nome}}! It has been a year since your last eye test at {{otica}}. Time to check your prescription and whether your current glasses still fit. Shall I book you in?
👓For Optical store teams
WhatsApp CRM for Optical Stores
From the chosen frame to the closed sale in the pipeline: open value, replacement recall by campaign and average order value on the dashboard.
Optical store teams: real pain points
Recognize any of these problems?
1
The customer forgets to book the annual eye test
2
Old glasses break and the customer buys from a competitor
3
With no cadence, the customer forgets the store exists
4
Instalments fall behind with no reminder
Ready-made templates for Optical Store
4 ready-to-use messages
Copy and paste into CRPRO — variables between {{}} are filled in automatically with the contact's data.
Replacement reminder
Hi {{nome}}! It has been {{anos}} years since your last pair. The technology has moved on (thinner lenses, anti-reflective, photochromic). How about an upgrade with {{desconto}}% off?
Instalment reminder
Reminder, {{nome}}! Instalment {{numero}}/{{total}} for the {{modelo}} glasses: R$ {{valor}}. Due on the {{dia}}. Payment link: {{link}}.
Glasses maintenance
Hi {{nome}}! Reminder: every 6 months it is worth adjusting the frame and cleaning the lenses. Pop into {{otica}} this week? No charge.
Frequently asked questions
Optical Store: questions about WhatsApp CRM
Does the annual test recall increase revenue?▾
Yes. A customer who has their annual test has a 60–80% chance of buying new glasses from the same store. Without a recall, they churn to a competitor.
Do instalment reminders over WhatsApp reduce arrears?▾
A reminder before the due date plus a payment link. It cuts arrears by 30–50%.
Does it work for a small single-store optician?▾
Yes. Even with one agent, it professionalises acquisition and stops customers slipping away. The R$ 249,90/month plan pays for itself with one extra pair a month. The entry plan is Start.
Can I send a frame photo for the customer to decide?▾
Yes, CRPRO supports sending media. A catalogue in the chat speeds up the close.
Comparing WhatsApp CRMs?
See how CRPRO compares with the most searched options on the market.
WhatsApp CRM for other industries
CRPRO adapts to the routine of every kind of business. See other industries:
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