BSP WhatsApp: what a Business Solution Provider is

A BSP (Business Solution Provider) is a company credentialed by Meta to provide access to the official WhatsApp API — the WhatsApp Business Platform. In practice, the BSP sits between your business and Meta: it handles infrastructure, helps with template approval and, depending on the contract, with message billing.

BSP or a direct cloud connection

Since 2022 Meta has also offered the Cloud API, which it hosts itself. With a BSP you depend on its infrastructure and pricing, but you get local support, ready-made integrations and help when a number is restricted. With the direct connection, the business (or the CRM it uses) talks to Meta with no intermediary — simpler for teams with technical staff, but without a BSP's service layer.

What it costs

Meta charges per delivered message, by category and country. Since October 1, 2026 it also charges for utility templates sent inside the customer service window, from the first message, and for service messages from the 1,001st of the month on, because each number gets 1,000 free a month (Meta pricing, checked in October 2026). A BSP may add a margin on top of that and charge a platform fee — get both in writing.

When a BSP makes sense

Operations that need an SLA, dedicated support, high volume or specific compliance requirements. For small and mid-sized businesses, a platform that already connects the API and delivers the support workflow usually solves it without one more layer.

How to choose

Check support (language and hours), a written SLA, number portability if you want to switch vendors, compliance with data protection rules and Meta's policies, and the total price (margin + fee). Meta keeps the official partner list in its directory.