Automatic reply to a new lead (out of hours)
Hi {{nome}}! I got your enquiry about property {{codigo_imovel}} 🏠 I am on duty and will get back to you within 30 minutes. Can you tell me: are you looking to live in it or to invest?
🏠For Estate agents
WhatsApp CRM for Real Estate Agencies
The portal lead lands on the agent on duty and is born as a deal in the pipeline, with open value and an alert when an offer stalls.
60–70%
Leads that vanish out of hours
4h
Average response time in the sector
9x
Conversion lift with a first reply under 5 min
Estate agents: real pain points
Recognize any of these problems?
1
A hot lead lands at 10pm on Sunday and nobody answers until Monday
2
Several agents fight over the same lead — or worse, nobody replies because "they thought someone else would"
3
The client history was lost because the agent left the company
4
You do not know how many leads came from portal A vs portal B vs Instagram
5
Viewings booked over WhatsApp that nobody put in the calendar
Ready-made templates for Real Estate Agency
6 ready-to-use messages
Copy and paste into CRPRO — variables between {{}} are filled in automatically with the contact's data.
Booked viewing confirmation
Hi {{nome}}! Confirming your viewing of the property at {{endereco}} tomorrow at {{horario}}. I will be there to meet you. Full address: {{endereco_completo}}. Can you confirm?
Post-viewing follow-up
Hi {{nome}}! I hope you liked the {{tipo_imovel}} we visited. The owner is open to offers from R$ {{valor}}. Would you like me to send the documents for assessment?
New listing in the search range
Good news, {{nome}}! A {{tipo_imovel}} has just come up in the area you are looking at: {{bairro}}, {{quartos}} bedrooms, R$ {{valor}}. Photos and details: {{link}}. Shall I book a viewing?
Cold lead recovery (30 days)
Hi {{nome}}! It has been a while since we talked about the property in {{bairro}}. The market has moved and I have 2 new options that fit your profile. Want to take a look?
Documents for the mortgage
Hi {{nome}}! To start the credit assessment for property {{codigo_imovel}}, I need: ID, tax number, proof of income for the last 3 months and proof of address. Can you send them right here?
Use cases
Real Estate Agency: what CRPRO solves
Route portal leads (ZAP, Viva Real, OLX) automatically across the agents, round-robin
Confirm booked viewings and send reminders 1h ahead
Win back cold leads with a new listing in their search range
Collect documents for mortgage credit assessment
Track the offer pipeline through to close
Frequently asked questions
Real Estate Agency: questions about WhatsApp CRM
How does a WhatsApp CRM help an agency route leads among agents?▾
Automatic routing hands each new lead through a queue (an agent takes it), round-robin across the agents, or to whoever has the fewest open chats. Every lead has an owner, so there is no more "everyone answering" or "nobody answering".
Can I integrate with portals like ZAP, Viva Real or OLX?▾
Through an external integration and automatic intake (n8n or Zapier), yes. Every lead arriving from the portal automatically becomes a card on the kanban plus an automatic first message to the client.
How do I stop two agents working the same lead?▾
The CRM assigns the lead to a specific agent the moment it arrives. Other agents see that it is assigned but can only view it — they do not reply. Transfers are manual, with a click and a reason.
What happens when an agent leaves the company?▾
The history stays in the CRM, not on the agent’s phone. Reassigning leads to another agent is one click. Clients never lose contact.
How many agents does the plan for a real estate agency include?▾
The Growth plan costs R$ 249,90/month and connects 2 WhatsApp numbers, with unlimited users. The entry plan is Start. For larger agencies, Scale connects 3 numbers and includes AI for initial qualification (R$ 499,90/month).
Comparing WhatsApp CRMs?
See how CRPRO compares with the most searched options on the market.
WhatsApp CRM for other industries
CRPRO adapts to the routine of every kind of business. See other industries:
7 days free · no card required
Real Estate Agency: start using CRPRO today
Multi-agent inbox, AI, kanban, and the official Meta API. R$ 249,90/mo or R$ 499,90 with AI — try free for 7 days, no card required.
Start free trialNo credit card · Cancel anytime · Human support