The brand's lead becomes a deal in the unit's pipeline within seconds, with a pipeline standardized across the network and history that does not leave with the manager.
A lead asks for a quote on the brand’s website, it lands at the unit and sits for 2 days — and the customer blames the whole franchise, not the store
Every unit answers differently: one replies in 5 minutes with the network script, another sends a voice note saying "hi" the next day
The franchisor demands a response SLA, but the franchisee cannot prove who handled what, when and how fast
Support running on the manager’s personal WhatsApp: when they leave, they take the history — and the customers — with them
A national brand campaign creates a message spike and the unit seizes up, because only one person can answer that number
A candidate interested in opening a franchise goes cold because the expansion team takes a week to reply
Copy and paste into CRPRO — variables between {{}} are filled in automatically with the contact's data.
Hello {{nome}}! This is the {{unidade}} unit of {{marca}} 😊 We received your enquiry through the official website and it is already with us. Just confirm: which area are you looking for {{produto_ou_servico}} in? I will send you terms and availability right away.
Hello {{nome}}! Great to hear about your interest in opening a {{marca}} unit. To send you the presentation and the franchise disclosure document, tell me quickly: 1) Which city do you have in mind? 2) Do you run a business today? 3) The initial investment starts at R$ {{investimento_inicial}} — is that within what you planned?
{{nome}}, {{marca}}’s {{nome_campanha}} has started! 🎉 Here at the {{unidade}} unit you get {{oferta}} until {{data_fim}}. Shall I reserve yours? Reply YES and I will take care of it now.
Hello {{nome}}! Confirming your appointment at {{marca}} {{unidade}}: {{data}} at {{horario}}, at {{endereco}}. If anything comes up, let me know here and we will rebook with no fuss. Can you confirm you are coming?
Hello {{nome}}! Just checking whether you have any questions about the {{produto_ou_servico}} quote I sent (R$ {{valor}}). If you confirm by {{data_limite}}, I can hold those terms. Can I help with anything else?
Hi {{nome}}! This is {{marca}} {{unidade}}. From 0 to 10, how likely are you to recommend us to a friend? Your answer goes straight to the network’s quality team — and helps us serve you even better next time 🙏
Hi {{nome}}, we have missed you at {{marca}} {{unidade}}! It has been {{meses}} months since your last {{compra_ou_visita}} and we have put together a comeback offer: {{oferta}}, valid until {{data_fim}}. Want to take it up?
Route leads from the franchisor’s website among the unit’s agents, with an immediate automatic reply
Standardise the network with Meta-approved templates and the same kanban pipeline in every unit
Run a national campaign with bulk sending segmented by each unit’s base
Qualify franchise candidates with the Cris agent and track expansion in its own pipeline
Reactivate the unit’s inactive customers with repeat-purchase campaigns
Franchises: questions about WhatsApp CRM
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