Merchandiser (sales promoter)

A merchandiser (sales promoter) works at the point of sale so the brand's product is visible, stocked and correctly priced. They do not sell to the consumer: they take care of the conditions that make the product sell itself.

What they do day to day

1. Display. Makes sure the product occupies the negotiated space, at the agreed height and position.
2. Restocking. Replenishes the shelf from the store's stock and flags stockouts.
3. Price and material check. Verifies the label, sign and promotional material.
4. Field reporting. Tells the manufacturer what is happening in the store — including what competitors are doing.

Merchandiser, stocker and salesperson

• Stocker — works for the store and restocks any product.
• Merchandiser — works for the manufacturer or distributor and only handles their own brand.
• Salesperson — negotiates the order with the store's buyer; the merchandiser handles what happens after the order arrives.

What the role is measured on

Store coverage per day, product presence on the shelf (shelf share), absence of stockouts, and report quality. The most important indicator is the stockout rate — a product missing from the shelf is a lost sale no discount can recover.

Where messaging comes in

A merchandiser's routine is field work, and reports usually arrive by WhatsApp: a photo of the shelf, a stockout alert, a pricing question. When that lands on a personal number, the information dies on the device. With shared support, the report becomes a record the sales team can look up.