How to pin a message or conversation on WhatsApp

Pinning a message keeps a note at the top of the conversation, above the history, for a period you choose. It is for what cannot get lost in the scroll: a payment key, an address, a payment link, an event password, a group rule.

How to pin a message

Select the message and open the options menu to choose Pin. The app asks how long: 24 hours, 7 days or 30 days. Once that period passes, the pin drops on its own — the message stays in the conversation, it just stops sitting at the top.

Up to 3 messages can be pinned per conversation. Pinning a fourth removes the oldest one.

Who can pin, and who sees it

In an individual conversation, either side can pin, and the pin shows up for both. In a group, who can pin depends on the settings: by default, admins and participants with permission. Everyone in the group sees the pinned message and gets notified that it was pinned.

To unpin, hold the pinned message and choose Unpin, or tap the bar at the top and remove it.

Pinning a message is not pinning a conversation

These are different features that share the same popular name:

How to pin a conversation in the list

To keep a contact at the top of your list, select the conversation, instead of a message inside it, and use Pin chat. This shortcut organizes your list; it does not highlight a note for the recipient. Check the official step-by-step by device.

Where this does not solve the problem

Pinning is a yellow sticky note on the monitor: great for remembering one thing, useless for managing a hundred. There is no company-wide pin, no way to see every pinned message across every customer on one screen, and the 30-day max wipes everything out precisely when the sales cycle is long.

For support, information that needs to stay visible belongs in the customer's record — a note, a label, and a pipeline stage — not in a message that expires. Pinning helps inside one conversation; to organize a team's support, look into what a CRM for WhatsApp offers.

In a team, the note everyone repeats — payment key, address, payment link — works better as a shared quick reply, as in CRPRO's multi-agent support.

Source: WhatsApp Help Center — pin a message.