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Sales & Support

Kanban

A visual flow-management method in which work is represented by cards in stage columns, with an explicit limit on simultaneous items.

Also known as: kanban · what is kanban · kanban method · kanban board · kanban board

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Kanban (from the Japanese kan "visual" + ban "card") is a flow-management method. Work becomes a card; stages become columns; and the card moves left to right as it progresses.

It was born at Toyota in the 1940s, on the factory floor, and was adapted decades later for knowledge work.

The four principles

  1. Visualize the flow. What is not on the board does not exist. Invisible work is work nobody prioritizes.
  2. Limit work in progress (WIP). Every column has a cap on cards.
  3. Manage the flow, not the people. The focus is how long a card takes to cross the board, not how much each person produces.
  4. Improve continuously based on what the board shows.

The WIP limit is what separates Kanban from a regular board

Anyone can make a board with columns. Real Kanban has a cap per column — and the cap is the whole mechanism. When a column fills up, nobody pulls in a new item: the team is forced to finish what it already started.

With no limit, the board turns into storage: 40 cards "in progress," nothing finishing, and an empty "done" column. That is the most common state of boards that call themselves Kanban.

Kanban and Scrum

  • Scrum works in closed cycles (sprints), with scope defined upfront.
  • Kanban is continuous flow: items go in when there is room, come out when done, with no cycle.

Kanban usually fits better where demand is unpredictable — support, service, sales — because it does not require freezing scope.

Kanban in sales

Every deal is a card; every pipeline stage is a column. The WIP limit becomes a cap on deals in negotiation per salesperson — and it quickly reveals the salesperson with 60 open opportunities and nothing closing.

Frequently asked questions

What is Kanban?

It is a visual flow-management method: work becomes a card, stages become columns, and there is an explicit limit on simultaneous items in each column.

What is a WIP limit?

It is the cap on cards a column accepts at once. When it fills up, nobody pulls in a new item — the team needs to finish what it already started. It is what separates Kanban from a regular task board.

What is the difference between Kanban and Scrum?

Scrum works in closed cycles with scope defined upfront. Kanban is continuous flow, with no sprint: items go in when there is room and come out when done. For unpredictable demand, Kanban usually fits better.

Does Kanban work for sales?

It works well: every deal is a card and every pipeline stage is a column. The WIP limit becomes a cap on deals in negotiation per salesperson, which quickly exposes whoever is piling up deals without closing any.

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